Getting the Right Name for Your Business

What business name would you like to have on your LED sign? Deciding on a name for your business is possibly one of the most thrilling, if not one of the most challenging endeavors you will have to undertake regarding your business. You need to decide wisely and well because it would be difficult to change names, or else, you may need to stick to a bad name for the rest of your business' lifespan. Also, a lot of efforts go hand in hand with a business name - branding, marketing, your logo, the feel of your store, the market you may eventually appeal to. If you choose a rather awkward name, how can you implement really good marketing campaigns? How can you spread the word about your business when you don't feel comfortable with its name?

Here are some tips on how to best decide on your business name before you turn that open sign on and let everyone in your store:

• Potential clients, friends, family, and partners should have some input. It never hurts to bounce off ideas with others.

Your clients and people close to you will often use the business name you will ultimately decide on. If they are not comfortable with your ideas, try to check if they have name ideas to share with you. After all, as a famous adage goes, "Two (or more) heads are better than one."

• A business name is included in company branding. Something that would be a good fit for anything from marketing materials to a website should be considered.

Think of how the name will appear in anything - from marketing materials to your LED sign. Are you thinking about a name that's too long? Too short? Something that doesn't catch attention? You need to consider length, the "look", the consonants and vowels, and of course, the readability of the name. You wouldn't want people to wonder how to say the name of your business the first time they see it on a sign or material, right?

• Use available tools like a thesaurus, rhyming dictionaries, and other creative devices.

It doesn't hurt to consult these references for better words or names. You possibly can't know all the words available, so don't be afraid to explore other terms that may sound and look better than the ones you have thought of.

• A business name should ultimately be short.

Like most things in business, keeping a business name short and sweet is always the wise thing to do. Having a shorter name would make more sense because it would roll off everybody's tongue better, no one's going to have difficulty saying it, and it will fit perfectly on your marketing paraphernalia.

Shawie Clark is always curious in the latest trend in electronics and technology. She writes for AffordableLED.com to aware some businesses that led open sign will really help their business.

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